Tone Tree Music
The Problem Sync Your Team FAQ
A Guide for Artists & Writers

You Write the Songs.
Are You Getting Paid for Them?

Every time your music is streamed, performed, or placed in a film, it generates publishing income. Most artists aren't collecting all of it. Here's why that matters — and what you can do about it.

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The Problem

Two Copyrights. Two Income Streams.
Most Artists Only Collect One.

Every time your song is streamed, it generates royalties for two separate copyrights: the master recording and the composition. Your distributor handles the master. But who's handling the publishing?

Per 1M Streams (approx.)
Master Recording (via your distributor) ~$4,000
Publishing — Performance Royalty ~$500
Publishing — Mechanical Royalty ~$500
Total publishing income you may be missing ~$1,000

That $1,000 doesn't sound like a lot — until you realize it's generated every million streams, across every song in your catalog, forever. For a writer with ten songs averaging a million streams each, that's $10,000 sitting uncollected. And that's just streaming — before you add live performance, radio, TV, and sync.

Common Misconception

"I'm registered with a PRO.
Aren't I covered?"

Not entirely. Your PRO collects performance royalties. But streaming generates both performance and mechanical royalties — and your PRO doesn't collect the mechanical side.

PRO Only

✓Live performance royalties (domestic)
✓Radio & TV broadcast royalties (domestic)
✓Streaming performance royalties (domestic)
✗Streaming mechanical royalties
✗International royalty collection
✗Sync placement opportunities
✗Global copyright registration

PRO + Publisher

✓Live performance royalties (global)
✓Radio & TV broadcast royalties (global)
✓Streaming performance royalties (global)
✓Streaming mechanical royalties (global)
✓International collection across 200+ territories
✓Sync placement in film, TV, ads & games
✓Copyright registration & conflict resolution

Without a publisher, you're relying on foreign collection societies — who your songs aren't even registered with — to figure out who you are, find your PRO, and send you money. It can take years. Or it may never arrive at all.

$424M

In unmatched and unclaimed mechanical royalties were identified by the MLC in the US alone — money that belonged to songwriters but was never collected.

The Global Challenge

Your Music is Global.
Your Royalty Collection Should Be Too.

Streams happen everywhere. But collecting the publishing income from those streams across dozens of countries, each with its own collection society, is where things fall apart.

⚡

Micropayments of Micropayments

A stream generates a fraction of a cent. The publishing share is 20% of that. Then it's split between performance and mechanical. Then spread across dozens of territories. Each step creates more gaps for income to get lost.

🌍

Fragmented Collection

Without a publisher, your royalties are scattered across collection societies in each country where your music was streamed — societies where your songs may not even be registered.

📡

Centralized Digital Collection

A good publisher centralizes your digital collection through specialist channels rather than relying on dozens of local societies to pass payments along. The result: more money, faster.

400%

Increase in digital publishing royalties paid to writers after switching from local PRO collection to centralized digital collection through a publisher.

The Opportunity

Sync Licensing.
The Revenue Stream You Can't Access Alone.

When your music is placed in a film, TV show, ad, or video game, that's a sync license. It's the fastest-growing revenue category in the music industry — and it requires a publisher.

$356M
US sync revenue in 2022 — a record 29.9% year-over-year increase
812%
Streaming increase for one artist after a single TV placement
2x
Fees per placement — one for the master, one for the composition. Own both? You collect both.
1

Music supervisors send briefs to publishers

When a film, show, or brand needs music, they don't search Spotify. They reach out to publishers and sync teams with specific briefs.

2

Publishers pitch from their roster

Your publisher knows your catalog and matches your tracks to opportunities. Without a publisher, your music simply isn't in the room.

3

You earn upfront fees + ongoing royalties

A single sync placement can mean thousands upfront, plus ongoing performance royalties every time that content is broadcast. One placement can pay for years.

What You Get

What a Publisher Actually Does for You.

Publishing is complex infrastructure. A good publisher makes it invisible.

🔍

Royalty Monitoring

Proactively chasing conflicts, mismatches, and unclaimed income across every territory where your music is played.

🌐

Global Registration

Your songs registered with collection societies in 200+ territories, so royalties don't slip through the cracks.

🎬

Sync Licensing

Active pitching to music supervisors for film, TV, advertising, and gaming placements.

📊

Transparent Accounting

Clear, detailed reporting so you always know where your money is coming from and why.

🤝

Split & Conflict Resolution

Managing co-writer splits, resolving disputes, and handling sample clearances so you can focus on creating.

📡

Direct Licensing

Partnerships with platforms like YouTube, Google, and others to reduce lost income through direct deals.

Your Team

Boutique Attention.
Global Infrastructure.

Your publishing is managed by Halo and powered by Sentric's worldwide network — giving you the best of both worlds.

Halo — Your Publishing Partner

✓Founded by former leaders of Sentric's North American expansion
✓Deliberately small roster — more attention for each writer
✓Direct, personal communication — not ticketing portals
✓Proactive royalty monitoring and conflict resolution
✓Sync partnerships tailored to your catalog, not one-size-fits-all
✓Transparent, net-of-fees accounting
✓Hands-on guidance from day one to the last day of the term

Sentric — Global Infrastructure

✓Direct at-source royalty collection across 200+ territories
✓Direct licensing with YouTube, Google, Music Reports & more
✓Global sync team — credits including Barbie, John Wick 4, and Saltburn
✓Broadcast monitoring and unclaimed royalty tracking
✓Sample clearance and dispute resolution at scale
✓Same efficiency and reach as the world's largest rights organizations

At Halo, you're not one of thousands. You're one of a few.

Common Questions

Publishing FAQ.

The questions we hear most from artists and writers getting started with publishing.

Every song has two copyrights: the master recording (the actual audio file) and the composition (the lyrics, melody, and musical structure). Music publishing is the business of managing and monetizing that composition copyright. Whenever your song is streamed, played on the radio, performed live, or placed in a film or ad, the composition generates royalties — and a publisher makes sure you collect them.

Your distributor (TuneCore, DistroKid, etc.) handles the master recording side — getting your music onto streaming platforms and collecting the master royalties. But they don't touch the publishing side. Every stream generates a separate publishing royalty for the composition, and without a publisher, that money often goes uncollected. They're two different revenue streams from two different copyrights.

Partially. Your PRO (ASCAP, BMI, SESAC, PRS, etc.) collects performance royalties — income generated when your song is broadcast or publicly performed. But streaming also generates mechanical royalties, and your PRO doesn't collect those. In the US, mechanical royalties from streaming are collected by the MLC (Mechanical Licensing Collective). Internationally, collection is even more fragmented. A publisher handles all of this for you, across every royalty type and every territory.

Mechanical royalties are paid to the songwriter whenever a composition is reproduced — whether that's a physical CD, a digital download, or a stream. Every time someone streams your song on Spotify, Apple Music, or any platform, a mechanical royalty is generated alongside the performance royalty. Without a publisher or registration with the MLC, this income often goes unclaimed.

Sync licensing is when your music is placed in visual media — films, TV shows, ads, video games, trailers. When a music supervisor needs a track, they send briefs to publishers and sync teams — not to individual artists. A publisher puts your catalog in front of these opportunities. A single placement can earn thousands upfront plus ongoing royalties.

Not with an administration deal. Under a publishing admin deal, you retain 100% ownership of your copyrights. Your publisher administers your catalog — registering your songs globally, collecting royalties, and pursuing sync opportunities — but the songs remain yours.

Once your songs are registered with collection societies worldwide, it typically takes 9–12 months before royalties begin flowing. The good news: most societies can also pay out retroactive royalties from the past 2–3 years, so income you've been missing may still be recoverable.

If you've been releasing music without a publisher, there's likely unclaimed income sitting with collection societies around the world. When you sign with a publisher, one of the first things they do is register your back catalog and begin recovering those royalties. Most societies hold unclaimed funds for 2–3 years before redistributing them.

When another artist covers your song, you earn publishing royalties — both performance and mechanical — from every stream, download, and broadcast of that cover. The artist performing the cover earns the master royalties on their recording, but the composition income always flows back to the original songwriter.

Every country has its own collection societies, and each one operates independently. Without a publisher, you're relying on dozens of foreign societies — where your songs may not even be registered — to identify your music, figure out your PRO affiliation, and route payments back to you. A publisher registers your songs directly with societies in 200+ territories and uses centralized digital collection to bypass the traditional society-to-society pipeline.

Next Steps

Your Songs Deserve to Work
as Hard as You Do.

Publishing isn't optional — it's how your music earns what it's worth. Talk to us about getting set up.

Get Started
Publishing by Halo · Powered by Sentric

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